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IELTS Writing Task 2 · Opinion (agree or disagree) · food

Some people think that advertisements for unhealthy food, such as sweets and fast food, should not be shown on television. To what extent do you agree or disagree?

Write at least 250 words · 40 minutes

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Ideas to get you started

  • Children are easily influenced by colourful adverts
  • Advertising bans may harm broadcasters' income
  • Education about diet may work better than restrictions alone

A plan for this question

  1. Introduction: paraphrase the view and give your position: you largely agree, especially when children are watching, together with education about diet.
  2. Body 1: why: children cannot tell adverts from entertainment, adverts use bright colours and toys, habits formed early last; obesity.
  3. Body 2: the objections (broadcasters’ income, freedom to advertise, children watch online) and your answer: extend limits online; add education.
  4. Conclusion: restate your position and the wider plan.

Model essay

282 words

Advertisements for sweets, fast food and sugary drinks are a familiar part of television. Some people believe they should be banned, and I largely agree, particularly when children are likely to be watching, although a ban should be combined with education about healthy eating.

The main argument for a ban is the effect of these adverts on children. Young children cannot easily tell the difference between entertainment and persuasion, and adverts for unhealthy food are designed to appeal to them, with bright colours, cartoon characters and free toys. Children then pressure their parents to buy these products, and eating habits formed in childhood often last into adulthood. Since obesity is a growing health problem in many countries, reducing children’s exposure to this kind of advertising seems a reasonable step.

Opponents argue that a ban would cut the income of television channels, which rely on advertising, and that it limits the freedom of companies to promote legal products. They also point out that children now watch more online videos than television, so a TV ban alone would have little effect. These points are fair, but they suggest that restrictions should be extended to online platforms, not that unhealthy food should be advertised freely, and broadcasters can replace this income with adverts for other products. Nevertheless, a ban alone will not change diets; schools and parents must also teach children how to choose healthy food.

In conclusion, I agree that unhealthy food should not be advertised on television, at least when children are watching, because these adverts encourage poor eating habits at an early age. Such a ban should, however, be part of a wider effort that includes online advertising and education about diet.

Written by Acedmi to show what a high-band essay looks like. It is not an official IELTS sample, and your own ideas can be different.

Useful vocabulary

persuasion
Trying to make someone believe or do something.
“Children cannot recognise persuasion in adverts.”
appeal to
Attract or interest someone.
“The adverts are designed to appeal to children.”
exposure
How much someone sees or experiences something.
“Children’s exposure to junk food adverts is high.”
broadcaster
A company that shows TV or radio programmes.
“Broadcasters depend on advertising money.”
promote
Advertise in order to sell.
“Companies promote sweets with free toys.”
eating habits
What and how someone usually eats.
“Eating habits formed in childhood are hard to change.”
restriction
A rule that limits something.
“Restrictions should also apply online.”
at an early age
When someone is young.
“Poor habits start at an early age.”

Common mistakes

  • Writing about the causes of obesity in general. Keep to television advertising and whether it should be banned.
  • Using "ad" or "ads" in formal writing. "Advert" and "advertisement" are better for the exam.
  • Agreeing completely without dealing with any objection. Mention at least one counter-argument and answer it.

What the examiner marks

Four criteria, equally weighted: Task Response (answer every part of the question with a clear position), Coherence and Cohesion (logical paragraphs and linking), Lexical Resource (range and accuracy of vocabulary) and Grammatical Range and Accuracy. An essay under 250 words loses marks for Task Response.